Project:

Logo for Yenlaw

2023 Redesign / Branding Update

In May 2023, Sara wanted to give her branding a new look. While her business is still officially “Sara K. Yen, P.C.” – her “brand” name is “Yenlaw”, so we went with that for her logo. The look we decided on is a modern-retro typeface in order to give it a clean visual. We chose colors which also evoked a 2023 version of a 1970s wordmark. Her new color scheme includes several shades of tiffany blue, and apricot with the main staple of black. We did all the logos in each color, but the one she’s using the most is the primary logo in black. Take a look:

Primary Logo:

Yenlaw Primary Logo (Sara K. Yen, P.C. Attorney)

Primary Logo for Yenlaw (Sara K. Yen, P.C. Attorney) – Redesigned 2023

Secondary Logo:

Yenlaw Secondary Logo (Sara K. Yen, P.C. Attorney)

Secondary Logo Design for Yenlaw (Sara K. Yen, P.C. Attorney) – Redesigned 2023

Logomark:

Yenlaw Logomark - Sara K. Yen P.C. Attorney

Yenlaw Logomark – Sara K. Yen P.C. Attorney – Redesigned 2023

Color scheme: Tiffany blue and Apricot

Yenlaw brand colors - redesign 2023

Yenlaw brand colors – redesign 2023

Other work done for Sara K. Yen:

business card design | website design